A Marketing Consulting Firm That Knows How to Work With Engineers
The Distill Group is a B2B marketing consulting firm that blends engineering-based rigor and process with marketing-based strategy and creativity. Distill works with growth driven businesses ranging in size from from small start-ups to large complex corporations, primarily in the oil & gas, energy and industrial products sector in:
Distillation of sales and marketing strategy to accelerate growth,
Voice-of-customer market research to inform strategy,
Development of market positioning to differentiate value,
Articulation of unique value propositions to accelerate sales,
Execution of effective integrated marketing campaigns.
Lend Us Your Watch
I recall my professor at university who once expressed his views of consultants: "You lend them your watch, they tell you the time, they leave with your watch". He was not keen on consultants. In my work prior to setting up Distill, I had been on the receiving end of this version of consulting. Even when everyone involved had the best of intentions, the results of the work didn't stick. Business winning strategy was not energized and behavioral change was not forced.
But everyone knew what the time was.
Our goal at Distill is to make a difference that lasts. To be honest, direct and straightforward. To seek and absorb feedback. To tailor our services to the actual business problem.
If we are not making a difference, we will walk away.
Good Marketing
We believe that marketing is most effective when … …
It is informed by the voice of the company’s and client’s whole value chain.
It is using integrated multi-channel campaign techniques.
It is striving for differentiated market positioning.
It is solving real problems clients actually have.
It is a cross-functional team-based activity.
It is professionally managed.
It is business focused.
It enables sales.
Ambition
We want to grow. We seek more clients and to earn their loyalty. We aim to be recognized for consistently excellent work. We strive to continually evolve and innovate our service offering. We wish to grow mutually beneficial relationships with our chosen partners and collaborators.
The Engineer’s Marketing Firm
Distill Details
Graham Makin founded Distill in 2013 as a privately held Limited Liability Company registered in the State of Texas. Distill offices at One Riverway #1700, Houston, Tx 77056.
The name Distill was chosen to communicate the core strategy distillation skill set the company possesses and values. Because distillation is to extract the volatile components. It is to concentrate or purify. We distill business and product strategy, market positioning and messaging, and campaign plans.
Distill offers proven “off-the-shelf” methodologies or can tailor an approach to a specific business challenge.
Distill has worked on numerous engagements independently and in collaboration with agency partners. The majority of Distill’s work has been in the oil and gas, energy and industrial products sectors although the core principles Distill applies are applicable in all markets. We have worked in the United States, Norway and the United Kingdom.
Diversity
We value diversity, equity and inclusion. We hold ourselves to a high standard. We seek to understand and respect the policies of our clients. We invite clients to challenge us if we are falling short.
Privacy
We will respect and protect your privacy.
We only collect information that we need to help optimize your experience with, and the performance of this website; https://thedistillgroup.com. We do this lawfully. We will not share personal identifying information publicly or with third-parties apart from those providing hosting and analytics services to us, except when required by law. We will securely store information and only for as long as is necessary to properly serve you. When our website links to external sites please be aware that we only control the content and practices of our site, not those managed by others. Your use of our website is regarded as acceptance of our privacy policy and associated practices.
For more details, please access our Privacy Notice, Terms of Use and Disclaimer.
Giving
We support the arts and charitable organizations including but not limited to Distinguished Gentlemen’s Ride, American Heart Association, The Menil Collection, Houston Museum of Fine Art, and The Alley Theatre.